Zafar at Aperion Consulting asked me to help start his new company’s identity. His company name originated with the Latin word “Aperio”, meaning to uncover, lay bare, reveal, make clear.

Z’ as he’s lovingly known, wanted a mark that was very clear and distinguishable as his own. The mark is reminiscentof the shape of an eye but doesn’t interfer with the large ‘A. This allows the name of the company to stand out.